Health & Nutrition
Better-for-you breads, coffee, kombucha and functional foods
FitBasics is Arvaana's health-focused food and beverage brand, developed for consumers seeking healthier alternatives to everyday foods. From no-maida breads to instant coffee and naturally fermented kombucha, every product is built on the same promise of practical, better-for-you nutrition.
Core Brand Philosophy
Nutrition made practical
No Maida Formulations
Higher Protein, Higher Fibre
Better Ingredients
Controlled Sugar
Functional Nutrition
Active Lifestyle Relevance
The Range
What FitBasics makes
Healthy Breads
The Healthy Bread Range
Whole Wheat, No-Maida Milk Bread, High-Protein, Super Multigrain, Brown Bread, Mumbai Pav and Millet Rusk — designed to deliver improved nutrition through better ingredients and cleaner, no-maida formulations.
Beverages
Instant Coffee Collection
Five flavour profiles — Plain Jane, Dark Horse, Nutty Professor, Smooth Talker and Caramel Latte — in convenient modern single-serve sachets.
Functional Beverages
Kombucha
Naturally fermented, gut-friendly beverages in seven flavours — lightly sparkling, refreshing and crafted with live cultures.
Snacking
Protein Cookies
High-protein, high-fibre better-for-you snacking — next to launch from the FitBasics innovation pipeline.
Keep Exploring
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High-frequency snacks and everyday foods built for scale — the distribution engine of the group, designed for volume, velocity and broad national reach.
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PlanBee
Pure, premium natural honey and flavoured variants — focused on purity, quality sourcing, premium packaging and flavour innovation.
Explore BrandWork With Us
Interested in Distribution?
We are expanding our retail footprint and seeking partners who share our commitment to quality. Join our network.