Arvaana Ventures Private Limited
Building Consumer Brandsfor Better Living
A house of purpose-led consumer brands across health foods, everyday FMCG and premium natural products.
Who We Are
One platform.
Three brands.
A single promise — better.
Arvaana Ventures Private Limited is the parent company and brand-building platform under which multiple consumer brands are being developed across health foods, mass-market FMCG and specialised natural products.
We own the brands, the products and the route to market — with investment concentrated in brand, demand and distribution.
About Arvaana3
Consumer brands across distinct market segments
5
FitBasics categories live and in pipeline
National
Multi-channel reach with global ambition
From the first loaf to the last drop — products built for trust.
House of Brands
The Ecosystem
01
Health & Nutrition
FitBasics
Better-for-you breads, coffee, kombucha and functional foods — meaningful nutrition that stays convenient, accessible and genuinely enjoyable.
Explore FitBasics
02
Mass-Market FMCG
YM Foods
High-frequency snacks and everyday foods built for scale — the distribution engine of the group, designed for volume, velocity and broad national reach.
Explore YM Foods03
Premium Natural Products
PlanBee
Pure, premium natural honey and flavoured variants — focused on purity, quality sourcing, premium packaging and flavour innovation.
Explore PlanBeeFitBasics · Health & Nutrition
Powering
Active
Lifestyles
Meaningful nutrition that stays convenient, accessible and genuinely enjoyable — no maida, higher protein, better ingredients.
- Healthy Breads
- Instant Coffee
- Kombucha
- Protein Cookies
The Instant Coffee Collection
Five characters.
One honest cup.
Plain Jane, Dark Horse, Nutty Professor, Smooth Talker and Caramel Latte — premium instant coffee, ready in moments, in modern single-serve sachets.
What Arvaana Owns & Operates
In-house
Capabilities
We own the brands, the products and the route to market — capital-efficient by design.
- 01
Brand Creation
Building purpose-led consumer brands, each designed for a distinct market segment.
- 02
Product Development
Better-for-you formulations and thoughtful product design across categories.
- 03
Packaging
Premium, considered packaging built to win trust on the shelf and beyond.
- 04
Sales
Route-to-market ownership across modern and traditional retail channels.
- 05
Distribution
Multi-channel national reach — from kirana and wholesale to quick commerce.
- 06
Marketing & Expansion
Demand creation and market expansion with national and global ambition.
Resources
Downloads
Corporate and brand materials for investors, distributors and partners.
Work With Us
Partner with Arvaana
Whether you are a retailer, distributor or strategic partner, let's explore how we can collaborate to build better brands.